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Ulta Beauty boosts profit forecast on higher-priced product demand

By Thomson Reuters Jun 2, 2026 | 3:18 PM

By Anuja Bharat Mistry and Arriana McLymore

June 2 (Reuters) – Cosmetics retailer Ulta Beauty raised annual profit forecast on Tuesday, ​betting that leaner inventory-related losses and ‌resilient demand for high-priced products will help counter rising costs tied to store expansion and marketing.

Defying the global luxury slowdown, Ulta Beauty saw strong sales ‌across ​its stores, driven by ⁠affluent and young shoppers ⁠splurging on trendy and higher-margin fragrance and skincare brands. Its shares jumped 7% in extended trading.

“From a market-share perspective, we ​gained share in prestige beauty, and we were roughly flat in mass beauty,” ⁠CEO Kecia Steelman said ⁠on the post-earnings call.

Comparable sales rose ​5.3% during the quarter ended May 2, versus ​a 2.9% increase a year ago. ‌Analysts were expecting sales to increase 4.5%, according to data compiled by LSEG.

Ulta Beauty has also introduced celebrity-owned brands such as ⁠Rihanna’s Fenty Beauty, Selena Gomez’s Rare Beauty and Beyonce’s Cecred to further resonate with consumers.

“The company continues ⁠to outperform ‌other beauty retailers, such as ⁠department stores,” said David Swartz, ​analyst ‌at Morningstar.

Ulta Beauty expects full-year earnings ​per share ⁠to be between $28.36 and $28.80, compared with its prior forecast of $28.05 to $28.55.

It posted first-quarter earnings per share of $7.74, topping analysts’ estimate of $6.86.

(Reporting by Anuja Bharat Mistry in Bengaluru; Editing by ​Shilpi Majumdar)