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WPP says turnaround on track as third-quarter revenue decline narrows

By Thomson Reuters Oct 29, 2026 | 2:35 AM

LONDON, Oct 29 (Reuters) – British ad group WPP said its turnaround plan was on ​track on Thursday, reporting ‌a smaller decline in third-quarter like-for-like revenue and highlighting renewed client partnerships with Coca-Cola and DoorDash.

• Revenue ‌less ​pass-through costs of £2.411 ⁠billion fell 2.1% ⁠on a like-for-like basis in the third quarter, an improvement on the 2.8% decline in ​the second quarter

• WPP reiterated its full-year guidance, expecting ⁠like-for-like revenue less ⁠pass-through costs to decline ​by low to mid-single digits in ​the second half and a ‌full-year headline operating margin of 12% to 13%

• CEO Cindy Rose said WPP was stabilising ⁠its business performance and laying the foundations for a simpler, more unified ⁠company

• “Winning ‌competitive pitches to renew ⁠long-standing partnerships with clients ​like ‌The Coca-Cola Company and ​DoorDash provides ⁠further evidence of commercial momentum,” she said

• WPP shares have risen 14% so far this year

(Reporting by Paul SandleEditing by ​Ros Russell)