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Shein aims to IPO on September 1, sources say

By Thomson Reuters Aug 20, 2026 | 5:50 AM

Aug 20 (Reuters) – Shein aims to launch its Hong Kong initial public offering on Monday, according to a source familiar with the matter, and ​is targeting a listing on September 1, two ‌other sources said, slightly later than previously planned.

While September 1 is the target date, the listing could happen a few days later, one of the sources said. Reuters reported last week ‌that ​Shein had been aiming to list ⁠on August 28.

The delay, ⁠first reported by the South China Morning Post, comes as slower growth and rising costs have dampened investor appetite for Shein. The online fast-fashion retailer was seen ​just a few years ago as a disruptive challenger to established retailers such as H&M and Zara, ⁠thanks to its rapid supply ⁠chain and ultra-low prices.

Among cornerstone investors in ​the IPO is the asset management arm of UBS Group, ​which would be investing in Shein for the ‌first time, according to a fourth source with direct knowledge of the matter. A spokesperson for the Swiss bank declined to comment.

Cornerstone investors agree to buy a ⁠set amount of shares before an IPO, and sign up to a lockup period of six months.

Shein is targeting a ⁠valuation of $26 billion ‌to $27 billion, the fourth source said, ⁠down sharply from the $100 billion valuation it ​achieved ‌in a private fundraising in 2022.

The company ​had previously ⁠sought an IPO valuation of $30 billion to $40 billion when investor meetings ahead of the IPO first kicked off.

Shein did not respond to a request for comment.

(Reporting by Kane Wu, Helen Reid, Oliver Hirt. Editing by Mrigank Dhaniwala ​and Mark Potter)