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French mid-sized firms adopt AI but see few gains, survey shows

By Thomson Reuters Jun 23, 2026 | 8:03 AM

June 23 (Reuters) – Generative AI use is spreading quickly among French mid-sized companies, but most have yet to report clear productivity ​benefits, according to a survey by ‌state-backed investment bank Bpifrance.

Bpifrance said in its annual barometer of Entreprises de Taille Intermédiaire, or ETIs, that 77% of 534 company heads surveyed said their firms use generative ‌artificial ​intelligence, while only 17% ⁠of those using it ⁠reported time savings from the technology.

The findings suggest adoption is moving faster than measurable returns, as many companies still struggle to turn new ​tools into practical efficiency gains.

• Firms using generative AI more intensively were more likely ⁠to report benefits, with 23% ⁠of regular users seeing productivity gains ​compared with 12% of occasional users

• Some 78% ​of firms said they expected generative AI to ‌have a positive impact on productivity over time, up 11 points from a year earlier

• Use of generative AI was more common among ⁠services firms and industrial or construction companies than in commerce, transport and tourism

• Demand remained the main brake ⁠on growth, ‌with 55% of firms saying ⁠current or expected demand weakness was ​weighing on ‌activity

• The 2026 cash-position outlook ​balance fell ⁠2 points to -12, with industrial and construction firms particularly downbeat

• The revenue outlook balance rose 8 points to +18, but remained well below its 2011-2025 average of +29

(Reporting by Leo Marchandon in Gdansk; Editing by ​Matt Scuffham)