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Hoka-owner Deckers provides upbeat annual outlook on resilient demand

By Thomson Reuters May 21, 2026 | 4:50 PM

May 21 (Reuters) – Deckers Outdoor forecast annual sales and profit above Wall Street estimates on Thursday, ​banking on resilient demand for ‌its UGG boots and Hoka running shoes.

Growth in wholesale and direct-to-consumer channels, coupled with new product launches, benefited the company despite ‌pressure ​on lower-income consumers ⁠from sticky inflation.

Sales at ⁠its Hoka brand rose 14.5% during the fourth quarter, while sales at the UGG brand increased 9.2%.

“Our ​focus on brand building, product innovation and category leadership, along with ⁠marketplace execution continues ⁠to drive full-price demand across ​an expanding global audience,” CEO Stefano ​Caroti said in a statement.

Deckers, which ‌relies heavily on Vietnam as a key manufacturing hub, expects fiscal 2027 sales to be between $5.86 billion and $5.91 ⁠billion, compared with analysts’ average estimate of $5.82 billion, according to data compiled by LSEG.

Annual ⁠per-share ‌earnings are forecast at $7.30 to $7.45, ⁠while analysts expect $7.34.

Overall quarterly ​sales ‌rose 10% to $1.12 billion, and ​profit came ⁠in at 96 cents per share. Both topped analysts’ expectations.

(Reporting by Neil J Kanatt and Nathan Gomes in Bengaluru; Editing by Shailesh Kuber and ​Shilpi Majumdar)