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Nvidia sales opportunity for Blackwell, Rubin chips more than $1 trillion by 2027

By Thomson Reuters Mar 17, 2026 | 2:15 PM

SAN JOSE, California, March 17 (Reuters) – Nvidia CEO Jensen Huang said on Tuesday at a ​press conference that the revenue ‌opportunity for the company’s Blackwell and Rubin artificial intelligence chips is “likely to be larger than $1 trillion” by the end ‌of ​2027.

Blackwell and Rubin ⁠are Nvidia’s flagship ⁠AI chips and capable of building the large language models that underpin chatbots such as OpenAI’s ChatGPT. ​Blackwell chips are available for purchase, while Rubin chips are ⁠Nvidia’s next-generation processors ⁠and are in full ​production.

The $1 trillion estimate Huang issued does ​not include a swath of the ‌company’s other products like its central processing units (CPUs), its range of networking chips or the forthcoming ⁠chips based on the technology it licensed from Groq. The estimate also does not ⁠include ‌a Rubin variant known ⁠as Rubin Ultra.

In December, ​Nvidia ‌signed a deal to license ​Groq’s tech ⁠and hired many of the startup’s executives.

(Reporting by Stephen Nellis and Max A. Cherney in San Jose; Editing by Franklin Paul and ​David Gregorio)