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Switzerland’s Sonova raises full-year forecasts on market-share gains, product launches

By Thomson Reuters Nov 12, 2026 | 12:11 AM

By Amir Orusov and Anastasiia Kozlova

Nov 12 (Reuters) – Swiss hearing-aid maker Sonova on Thursday raised its sales and profit guidance for fiscal 2027, citing gains in ​market share and solid uptake of new products.

The ‌world’s largest maker of hearing aids now expects sales to rise by 6% to 8% in local currency, up from a previous forecast of 5% to 8%, and core operating profit ‌to ​grow 10% to 13%, compared with ⁠an earlier outlook of ⁠7% to 10%, in the year through March 2027.

The upgrade comes as demand across the hearing-aid industry remains robust and provides an early indication of the ​commercial success of Sonova’s AI-powered Phonak EON platform, seen as a key driver of its medium-term growth ⁠targets.

“EON is already contributing above ⁠our expectations,” CEO Eric Bernard said in ​a statement, adding that the rollout of the platform across ​markets had supported both growth and market-share gains.

Rival ‌Demant raised its full-year guidance for the second time this year in October, helped by stronger growth and a favourable product mix.

Sonova now expects the global hearing-aid market ⁠to grow 3% to 5% this year, up from a previous forecast of 2% to 4%.

Investors are also watching Sonova’s ⁠expansion in ‌Asia-Pacific, which the company sees as a ⁠key long-term growth market due to low ​hearing-aid ‌penetration, ageing populations and rising incomes.

Sales in ​Asia-Pacific rose ⁠11.4% to 186.9 million francs in the first half of the fiscal year, driven by mid-teens growth in the group’s core Hearing Instruments business, particularly in Australia, China and Japan.

(Reporting by Amir Orusov and Anastasiia Kozlova; Editing ​by Sahal Muhammed)