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Hims & Hers raises annual revenue forecast on strong subscriber growth

By Thomson Reuters Aug 10, 2026 | 3:15 PM

NEW YORK, Aug 10 (Reuters) – Hims & Hers Health on Monday raised its annual revenue forecast and said it beat second-quarter revenue estimates, as the telehealth company benefited ​from an increase in subscribers and expanding its ‌personalized healthcare offerings.

The company has said that its pivot to FDA-approved treatments such as Novo Nordisk’s Wegovy helped drive engagement and traffic across its platform, although it weighed on its margins.

Hims reported second-quarter gross margin ‌of ​64%, down from 76% a year ago.

Shares ⁠of the company were ⁠down 1.3% in volatile aftermarket trading.

In May, Hims said it would pivot to offering branded weight-loss drugs, moving away from lower-cost compounded GLP-1 treatments that had helped drive growth ​to branded versions.

The company also announced a partnership with Novo Nordisk in March to offer its blockbuster weight-loss drug, ⁠Wegovy, on its platform after the ⁠FDA moved to restrict copycat weight-loss drugs, ending ​a legal dispute between the companies.

The company previously said that ​the transition to branded GLP-1 weight-loss drugs introduced restructuring ‌costs of about $33 million, and that it expects to return to profits in 2027.

“We expect our domestic business to continue accelerating through the second half of the year,” said Yemi Okupe, ⁠chief financial officer.

The company also raised its full-year revenue guidance to $3.1 billion to $3.3 billion from $2.8 billion to $3 billion previously.

Hims has a goal ⁠of reaching $6.5 billion ‌in revenue by 2030.

The company’s subscriber base ⁠increased to nearly 2.9 million in the ​second quarter, ‌up 19% from a year earlier, while ​monthly online ⁠revenue per average subscriber climbed 21% to $92.

Hims, which sells treatments including weight-loss drugs and hormone therapies, has also been shifting its strategy toward personalized treatments, amid tightening regulatory scrutiny.

(Reporting by Amina Niasse in New York and Sneha S K in Bengaluru; Editing ​by Shinjini Ganguli)