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Meta discontinues AI image feature days after launch

By Thomson Reuters Jul 10, 2026 | 6:32 PM

July 10 (Reuters) – Meta said on Friday it ​is discontinuing ‌an AI feature that allowed users to generate images ‌using ​public Instagram ⁠accounts, days ⁠after rolling out the feature.

“Our intent was to provide ​a useful creative tool ⁠and to ⁠give people ​control over whether ​their public content could ‌be referenced in this way,” Meta said ⁠in a statement.

“We’ve heard the feedback that this ⁠feature ‌missed the ⁠mark, so ​it’s ‌no longer available,” ​it ⁠said.

(Reporting by Natalia Bueno Rebolledo in Mexico City; Editing by Edmund ​Klamann)