×

Australian regulator orders Amazon, others to remove banned magnetic toys

By Thomson Reuters Jun 1, 2026 | 6:24 PM

June 2 (Reuters) – Australia’s competition watchdog said on Tuesday it had sent takedown requests to Amazon, eBay, Kogan and Fruugo after finding listings for banned ​magnetic chess-style toys whose small, powerful magnets can ‌cause life-threatening injuries if swallowed by children.

The ACCC is investigating the supply of banned toys and games containing small high-powered magnets, including “magnetic chess” and “magnetic battle chess” products. Loose or separable magnets are prohibited ‌in ​certain toys, games and jewellery because ⁠multiple magnets can stick ⁠together inside the body.

The regulator said the marketplaces agreed to remove affected listings, contact customers and prevent relisting. Amazon, Kogan and Fruugo have provided or offered refunds, ​it said.

“Customer safety is our top priority,” an Amazon spokesperson said, adding that the company has banned magnetic ⁠battle chess games from its ⁠store, regardless of whether such products could ​lawfully be sold in Australia.

Retailer eBay said listings found to breach ​its product safety policy were promptly removed after ‌review. Kogan did not immediately respond to Reuters’ request for a comment. Fruugo could not immediately be reached.

ACCC Deputy Chair Catriona Lowe urged consumers to stop using affected ⁠products, keep them away from children and seek refunds. She also called on online and bricks-and-mortar retailers to review toys and ⁠games and recall ‌any non-compliant products.

The ACCC said it would ⁠continue to investigate and consider enforcement action. ​The ‌action comes days after the regulator sued ​Amazon’s Australian ⁠unit over alleged breaches of button-battery warning rules for children’s backpacks, its first Federal Court case against an online marketplace over mandatory product safety standards.

(Reporting by Sherin Sunny and Roushni Nair in Bengaluru; Editing by Shilpi Majumdar, Rashmi Aich ​and Sherry Jacob-Phillips)