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Best Buy forecasts upbeat sales on steady gadgets demand, ads and marketplace growth

By Thomson Reuters May 28, 2026 | 6:04 AM

May 28 (Reuters) – U.S. electronics retailer Best Buy forecast second-quarter sales above Wall Street expectations after beating Q1 estimates on Thursday, amid steady demand for laptops and smartphones and growth in ​its ads and marketplace channels.

CEO Corie Barry is set to ‌step down at the end of October and will be succeeded by Jason Bonfig, a company veteran who is expected to focus on expanding its higher-margin advertising and marketplace businesses.

Shares of the company, which are down about 10% over the past ‌12 months, ​rose more than 6% before the bell.

The ⁠company has been doubling down ⁠on offerings such as Geek Squad support and paid memberships, as shoppers prioritize upgrading and replacing essential gadgets even as they remain selective about big-ticket purchases.

Best Buy has been “scaling new profit streams like Best ​Buy Ads and Marketplace that we expect to provide considerable benefit over time,” Barry said.

Comparable sales rose 2% in the quarter ended ⁠May 3, rebounding from a 0.7% drop ⁠a year earlier and above analysts’ expectation of about ​1%, according to data compiled by LSEG.

Sales growth in May rose at a ​high-single-digit pace but is expected to slow to about 1% ‌for the second quarter following last year’s strong Nintendo Switch 2 launch, CFO Matt Bilunas said. The outlook is still stronger than analysts’ expectation of a 0.4% decline.

The retailer maintained its fiscal 2027 forecast of comparable ⁠sales in the range of a 1% decline to a 1% rise, with adjusted profit per share between $6.30 and $6.60.

SHIFT TO HIGHER-MARGIN BUSINESSES

Incoming CEO Bonfig outlined ⁠plans to sharpen focus ‌on the company’s retail, media and technology platform, ⁠expand its reach through marketplace offerings and enhance the ​customer experience.

The ‌push comes amid choppy consumer demand and the ​company’s reliance ⁠on electronics replacement cycles.

It has also been ramping up imports of computers and other electronics to offset rising memory costs as a global shortage tied to AI-led demand drives up component prices.

It reported first-quarter earnings of $1.28 per share, beating analysts’ estimate of $1.23 per share.

(Reporting by Savyata Mishra in Bengaluru; Editing ​by Pooja Desai)