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Bath & Body Works beats quarterly estimates on strong demand for ‘affordable luxury’

By Thomson Reuters May 27, 2026 | 6:36 AM

May 27 (Reuters) – Bath & Body Works beat Wall Street estimates for first-quarter sales and profit on Wednesday, helped by ​strong demand for its scented candles ‌and personal care products, sending its shares up 14% in premarket trading.

• Despite broader consumer softness, demand for Bath & Body Works’ products has remained ‌resilient, ​as shoppers gravitate toward ⁠affordable indulgences such as ⁠home fragrances and self-care items — a modest “lipstick effect” that has helped support its core categories.

• Since February, the company began ​selling its products through Amazon as it looks to capture demand for “affordable luxury” ⁠from affluent young customers.

• ⁠Bath & Body Works posted first-quarter ​sales of $1.38 billion, beating estimates of $1.36 billion, according ​to data compiled by LSEG.

• It logged ‌an adjusted profit of 32 cents per share for the quarter ended May 2, above estimates of 29 cents per ⁠share.

• The Ohio-based company maintained its full-year forecasts for net sales and adjusted profit.

• The company ⁠also said ‌Eva Boratto will step down ⁠from her role as chief financial ​officer, ‌with Tom Javitch set to ​take over ⁠as interim CFO, effective June 12.

• Boratto, has been appointed as the chief financial officer for drug distributor Cencora .

(Reporting by Koyena Das in Bengaluru; Editing by Sahal Muhammed and ​Diti Pujara)