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Elf Beauty forecasts weak year, flags up to $20 million hit from Iran war

By Thomson Reuters May 20, 2026 | 3:06 PM

By Arriana McLymore and Neil J Kanatt

May 20 (Reuters) – Elf Beauty on Wednesday forecast annual sales and profit below analysts’ expectations, and said surging oil ​prices tied to the Iran war could have ‌a $15 million to $20 million impact in fiscal 2027.

The cosmetics maker joins other global firms hit by the U.S.-Israeli war with Iran, but said it has not included the expected hit in its forecast.

“We ‌have ​cost-savings programs that we believe can ⁠help offset” the impact, ⁠Chief Financial Officer Mandy Fields told Reuters in an interview. She said tariff refunds could also offset those costs.

The company, which relies on China for about 75% ​of its production, has faced pressure from import tariffs introduced by U.S. President Donald Trump, that were later ⁠struck down by the Supreme ⁠Court.

Fields said Elf paid about $58.5 million in ​tariffs and is working to collect the refunds.

The company expects full-year ​net sales to be between $1.84 billion and $1.87 billion, ‌with the midpoint below analysts’ average estimate of $1.87 billion, according to data compiled by LSEG.

Annual adjusted profit is forecast at $3.27 to $3.32 per share, also below expectations of $3.61.

Elf, which ⁠offers about 75% of its products at $10 or less, has benefited from demand among cost-conscious shoppers despite broader macroeconomic uncertainty.

Fields said ⁠consumers are continuing ‌to spend on beauty and that the ⁠company is not “seeing the trade down effect ​right ‌now.”

Elf — short for eyes, lips, and face — ​reported a ⁠35% increase in fourth-quarter sales to $449.3 million, while analysts estimated $423.1 million.

Quarterly adjusted earnings per share came in at 32 cents, beating an estimate of 29 cents.

(Reporting by Neil J Kanatt in Bengaluru and Arriana McLymore in New York; Editing ​by Shilpi Majumdar)