×

China’s Chery hopes to enter US market at ‘suitable’ time

By Thomson Reuters May 20, 2026 | 12:21 AM

WUHU, China, May 20 (Reuters) – China’s largest car exporter, Chery, is considering entering the U.S. market at a suitable time, an executive overseeing its international business said on Wednesday, without giving a timeframe.

U.S. President Donald Trump has ​signalled he could be open to Chinese automakers if they build ‌vehicles in the United States but U.S. auto industry groups and lawmakers have urged Trump not to open the door to Chinese cars.

“When we find a good and suitable time in the future, we definitely hope to enter it,” Zhang Guibing, president of Chery International, told reporters at the company’s ‌headquarters.

“Everyone ​knows the American car market is huge … we definitely ⁠have the idea of selling ⁠cars in the United States. Everyone definitely has that idea.”

Zhang said any move would depend on Chery’s own readiness as well as auto industry policies in both countries.

The United States has long been a prized but difficult target for Chinese ​automakers seeking growth beyond their fiercely competitive home market but it imposes 100% tariffs on Chinese-made electric vehicles.

Further barriers are U.S. curbs on Chinese connected-car technology and ⁠growing scrutiny from lawmakers.

Chery has not yet added the ⁠United States to its export destinations. Like other Chinese automakers, ​it has focused instead on Europe, Latin America, the Middle East and Southeast Asia, where ​demand for lower-cost Chinese vehicles has grown.

Chinese automakers, which tout a win-win ‌strategy to expand globally, are increasingly partnering with traditional automakers to make use of underutilised factories across Europe.

Some Chinese car companies run R&D and design labs in the United States, where some Chinese-linked companies have set up or expanded a manufacturing presence through non-Chinese ⁠brands.

Geely-owned Volvo Cars operates a plant in South Carolina.

The Chinese automaker was eyeing an expansion to the United States, and could make an announcement within the next 24 to ⁠36 months, its global communication ‌chief, Ash Sutcliff, told reporters at January’s Consumer Electronics Show ⁠in Las Vegas.

China’s largest EV maker, BYD, has a U.S. ​presence through ‌its electric bus operations but has said it does not ​plan to ⁠sell passenger cars there.

Xiaomi, another high-profile Chinese EV entrant, has said it has no plan to enter the U.S. market.

BYD, Chery, Geely and Great Wall Motor have also explored or expanded operations in Mexico and Latin America – regions seen as potential springboards or alternatives for North American market access.

(Reporting by Kevin Yao, Qiaoyi Li, Zhang Yan and Ju-min Park; ​Editing by Clarence Fernandez)