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Marriott raises annual room revenue growth forecast amid strong travel demand

By Thomson Reuters May 6, 2026 | 6:09 AM

May 6 (Reuters) – Hotel operator Marriott International raised its full-year forecast for room revenue growth on Wednesday, betting that strong travel demand in the U.S. would ​drive bookings across its properties.

After a challenging year in ‌which inflation and growth worries pinched customer budgets, U.S. travel is regaining momentum, a shift echoed in airlines’ latest results.

U.S. hotels are optimistic about international tourism, expecting an influx of visitors ahead of the ‌FIFA ​World Cup, set to take place in ⁠June and July this ⁠year.

The Bethesda, Maryland-based company expects 2026 revenue per available room (revPAR) — a key lodging metric that acts as a proxy for pricing power — to grow between 2% and 3%, ​compared with its prior forecast of a 1.5% to 2.5% increase. Its shares gained 1.6% in premarket trading.

RevPAR in ⁠its U.S. and Canada luxury properties ⁠increased 6.8% for the first quarter, buoyed by ​continued spending from affluent travelers. Its budget segment, which includes ​brands such as Courtyard and Fairfield, also reported a ‌3.5% rise in room revenue.

Still, outlook for the rest of the year remains uncertain as stubborn inflation and a drawn-out war in the Middle East risk driving up costs for ⁠consumers and curbing global travel spending. Peer Hilton and online travel agency Booking Holdings have already flagged an impact from the conflict.

Marriott ⁠said its outlook ‌assumes continued impact from the Middle East ⁠conflict and travel disruption, primarily impacting the ​region through ‌the end of the year.

Its first-quarter room ​revenue in ⁠Middle East and Africa fell 1.9% over the year earlier, while occupancy was down 5.4%.

The company posted a quarterly adjusted profit of $2.72 per share, beating analysts’ average estimate of $2.55, according to data compiled by LSEG.

(Reporting by Anshuman Tripathy in Bengaluru; Editing ​by Shilpi Majumdar)