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Online marketplace Etsy beats revenue estimates on steady demand

By Thomson Reuters Apr 29, 2026 | 6:06 AM

By Krisha Bhatt

April 29 (Reuters) – Online marketplace Etsy beat Wall Street expectations for first-quarter revenue on Wednesday, helped by growth in gross merchandise sales as more active buyers joined ​the platform and shoppers spent more on each purchase.

Consumer ‌spending has been under pressure amid persistent inflation concerns, partly triggered by strict tariff policies. Yet, Etsy managed to draw customers by offering lower-priced goods, supported by the relatively low listing fees it charges sellers.

“Buying on Etsy has ‌continued ​to hold up pretty well across all ⁠income cohorts,” Chief Financial ⁠Officer Lanny Baker told Reuters. Its shares jumped about 8% in premarket trading.

The Brooklyn-based company continues to remain largely insulated from direct tariff pressures, as about 90% of sellers on its ​marketplace source their supplies domestically.

Gross merchandise sales — a key sales metric — on the Etsy marketplace rose 5.5% to $2.5 billion during ⁠the quarter. GMS per buyer increased 2%.

Etsy’s ⁠marketplace, accessible across most Middle Eastern countries, including ​the UAE, Saudi Arabia and Israel, has not seen any material impact ​on operations or demand from the ongoing prolonged regional ‌conflict, Baker said, citing the platform’s ability to quickly replace sellers and reroute supply.

The company also plans to continue investing steadily in AI amid intense competition from ecommerce giants such as Amazon.com.

Traffic driven ⁠by AI tools on the marketplace is growing rapidly, but still accounts for a low single-digit share of overall business, Baker said, limiting ⁠its near-term impact on ‌revenue.

The company reported first-quarter revenue of $631 million ⁠from the core Etsy marketplace, compared with analysts’ ​average estimate ‌of $620.9 million, according to data compiled by LSEG.

Its ​earnings per ⁠share from continuing operations came in at 89 cents, compared with the estimate of 62 cents.

Etsy, which sold its Gen Z-focused fashion resale platform Depop to eBay for nearly $1.2 billion in February, forecast second-quarter GMS between $2.48 billion and $2.53 billion.

(Reporting by Krisha Bhatt in Bengaluru; Editing ​by Shilpi Majumdar)