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Johnson & Johnson launches website for direct-to-consumer sales

By Thomson Reuters Mar 4, 2026 | 5:07 PM

March 4 (Reuters) – Johnson & Johnson has launched a website to sell some of its drugs directly to U.S. ​patients who either don’t have ‌insurance or pay for their drugs out of pocket.

The website, called J&J Direct, lists three drugs: diabetes treatments Invokana and Invokamet and blood ‌thinner ​Xarelto.

The company committed to ⁠improving direct access ⁠to its drugs as part of the agreement it reached in January with U.S. President Donald Trump’s administration to ​cut prices in exchange for exemptions from tariffs.

It also committed last year ⁠to investing $55 billion in ⁠the U.S. over four years.

The ​Trump administration has reached agreements with 16 ​pharmaceutical companies to cut the prices of ‌their medicines for the government’s Medicaid program and for cash-paying consumers, aiming to bring U.S. drug costs in line ⁠with those in other wealthy countries.

Several drugmakers, including Pfizer and Eli Lilly, have already launched their ⁠own ‌direct-to-consumer websites.

The U.S. government has ⁠also launched TrumpRx.gov, a website ​with ‌discounted prescription medicines as part ​of its ⁠efforts to lower drug prices. Johnson & Johnson is not currently selling any medicines on TrumpRx.gov, but the company has agreed to participate.

(Reporting by Michael Erman; Editing by ​Lisa Shumaker)