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Adidas raises full-year profitability outlook on brand momentum

By Thomson Reuters Oct 21, 2025 | 11:22 AM

FRANKFURT (Reuters) -Germany’s Adidas on Tuesday raised its operating profit guidance for the full year, citing “brand momentum” and efforts to mitigate the additional costs from increased U.S. tariffs.

The maker of sports gear predicted a 2025 operating profit of about 2.0 billion euros ($2.3 billion), up from a range of 1.7 billion to 1.8 billion euros it had previously projected.

($1 = 0.8575 euros)

(Reporting by Ludwig BurgerEditing by Tomasz Janowski)