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Frasers executive David Epstein becomes Hugo Boss CEO after takeover

By Thomson Reuters Nov 12, 2026 | 11:59 AM

By Ozan Ergenay

Nov 12 (Reuters) – Hugo Boss said on Thursday CEO Daniel Grieder would ​step down and leave the ‌company at his own request, effective January 1, 2027.

The German fashion group said David Epstein from Frasers ‌Group ​will succeed him ⁠as CEO.

Frasers Group, already ⁠Hugo Boss’s largest shareholder, took majority control of the company in October after raising its ​stake above 50%, months after an unsuccessful 2 billion ⁠euro takeover bid.

The ⁠move follows a series ​of leadership changes at Hugo Boss ​this year. In September, the ‌company named Michael Murray, chief executive of Frasers Group, as chairman of its supervisory board.

The ⁠British retailer, controlled by billionaire Mike Ashley, has been expanding its presence in ⁠the ‌premium and luxury segments.

Epstein ⁠has served as chief ​brand ‌partnerships officer at Frasers ​Group since ⁠2024, overseeing brand partnerships across its Sport, Premium, and Luxury businesses.

(Reporting by Ozan Ergenay in Gdansk; Editing by Joyjeet Das and ​Vijay Kishore)