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ECB economists turn to Reddit and AI to read investors’ mood

By Thomson Reuters Nov 12, 2026 | 4:04 AM

FRANKFURT, Nov 12 (Reuters) – Chatter on the online discussion site Reddit can tell policymakers how retail investors are ​feeling sooner than traditional surveys, particularly ‌when markets are under stress, two European Central Bank economists concluded.

Feeding over nine million posts on Reddit through the artificial intelligence chatbot ChatGPT-5.1, the ‌researchers ​say they can detect ⁠retail investor mood shifts ⁠in a way that aligns with more established sentiment indicators, except their signals are timelier and more frequent.

Combing through posts ​on various Reddit forums, including r/wallstreetbets, r/stocks, r/StockMarket, r/investing, r/Bitcoin and r/Economics, ⁠the economists created an ⁠index called the Reddit Retail ​Investor Sentiment Indicator (R-RISI), which indicates that online discussion ​may reflect actual retail trading, they ‌said.

“The R-RISI is timelier on short-term market dynamics and offers higher frequency information than survey-based indicators,” they said in a ⁠blog post published by the ECB on Thursday.

“Changes in the R-RISI are also associated with next-day ⁠market returns, ‌particularly during market downturns,” the ⁠authors, Fabian Wagner and Julian ​Metzler, ‌said.

The index closely reflects major ​market developments ⁠and contains signals that can help predict short-term price moves, although these appear to matter more when markets are in decline, they said.

(Reporting by Balazs Koranyi; Editing by ​Xevi Fontdegloria)