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Automation startup Rox raises $100 million at $1.3 billion valuation

By Thomson Reuters Nov 11, 2026 | 8:18 AM

Nov 11 (Reuters) – AI agent developer Rox said on Wednesday it had raised $100 million in a funding ​round that valued the company ‌at $1.3 billion, as the San Francisco-based startup expands its platform for large enterprises.

Here are more details:

• The Series B round was co-led ‌by ​General Catalyst and March ⁠Capital, with participation ⁠from existing investors Sequoia Capital and Factory and new investors Databricks Ventures and Prosperity7 Ventures

• The funding comes ​as investors show growing interest in AI agents that can automate ⁠enterprise workflows, with companies ⁠seeking to improve efficiency.

• Rox ​develops specialized AI agents that automate sales processes, ​including generating leads, booking meetings, managing ‌deals and expanding customer accounts within existing systems

• Rox’s customers include Puma, Groq and Ramp, according to the ⁠company’s website

• The company’s annual recurring revenue grew more than tenfold in its first ⁠year in ‌the market, Rox said

• ⁠Rox said it would use ​the ‌funds to advance its AI ​research, develop ⁠custom models and expand its enterprise customer base across the healthcare, industrial, financial services, energy and technology sectors

(Reporting by Prakhar Srivastava in Bengaluru; Editing by ​Tasim Zahid)