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Hershey warns financial pressures on consumers could weigh on Halloween spending

By Thomson Reuters Oct 29, 2026 | 7:34 AM

Oct 29 (Reuters) – Hershey on Thursday warned that increased pressure on shoppers due to higher gas prices, inflation ​and interest rates could impact how ‌much consumers spend on candy this Halloween.

The company’s shares fell 4% in premarket trading after it narrowed its annual organic net sales ‌growth ​target to about 3%, ⁠citing weakness in channels ⁠such as convenience stores.

• Hershey’s US candy, gum and mint category declined nearly 5% from a year earlier in ​September, with weakness continuing into October, Hershey said in prepared remarks after ⁠its third-quarter results

• “Halloween participation ⁠is expected to be in ​line with 2025, though financial pressures could shape ​final purchase decisions,” CEO Kirk Tanner ‌said

• Higher freight costs, inflation and consumer pressures have become more challenging and could “restrain” earnings growth in 2027, Hershey warned

• ⁠The company’s third-quarter net sales of $3.28 billion beat estimates, according to data compiled by LSEG

• ⁠Hershey also ‌raised its annual earnings per ⁠share growth target, citing tariff ​refunds ‌and deflation in cocoa prices

• ​The company ⁠is betting on fresh offerings like Hershey Crème Filled Bars and Reese’s Oreos to boost demand, alongside more marketing efforts

(Reporting by Juveria Tabassum in Bengaluru; Editing by ​Jonathan Ananda)