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OpenAI to sell its top models on Google Cloud in latest enterprise push

By Thomson Reuters Oct 21, 2026 | 7:01 AM

By Krystal Hu

Oct 21 (Reuters) – OpenAI will make its frontier artificial intelligence models and Codex coding agent available through Google Cloud in the coming weeks, the companies said on Wednesday, deepening ties between two ​rivals and underscoring how major cloud providers are becoming key distributors ‌of top AI models.

The partnership will bring OpenAI’s latest models such as GPT-6 Astra to Google Cloud’s Model Garden. It will allow customers to buy them through Google Cloud Marketplace and use existing cloud spending commitments for the purchases, according to a company blog post, as OpenAI ‌tries to ​sell its models to more enterprise customers.

It will ⁠also allow customers in regulated ⁠industries to access OpenAI models through Google Cloud’s access controls, data governance tools and infrastructure to build so-called agentic AI workflows.

Alphabet’s Google has become the latest major hyperscaler to offer OpenAI models to its customers, after OpenAI’s exclusive distribution arrangement ​with Microsoft expired in April.

OpenAI has since expanded distribution to Amazon Web Services and now to Google Cloud, each a major hyperscaler vying for AI market share.

The deal ⁠adds another layer to an increasingly complex ⁠relationship between OpenAI and Google, which compete in core AI ​products and search even as the economics of building and deploying large models push ​them toward cooperation.

Google has moved to position its cloud unit as ‌a neutral platform offering customers a broader choice of models, after it struck a cloud deal with OpenAI to offer it more computing capacity last year.

For Google Cloud, adding OpenAI’s models strengthens a strategy of offering customers a wider range ⁠of third-party models rather than relying only on its own.

Thomas Kurian, chief executive of Google Cloud, has told Reuters in a previous interview that the Google cloud platform is ⁠an open platform and ‌it welcomes any model popular with developers in it.

The arrangement ⁠also fits a broader industry shift in which hyperscalers ​are becoming ‌the main commercial channels for frontier AI labs. Cloud ​providers usually ⁠take a cut from sales through its platform.

Anthropic, an OpenAI rival backed by Amazon and Google, has seen 47% of its 2025 revenue coming from cloud providers Amazon and Google’s cloud platforms, according to its IPO filing reviewed by Reuters.

(Reporting by Krystal Hu in San Francisco; additional reporting by Kenrick Cai in San Francisco; ​editing by Lincoln Feast.)