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Ray-Ban maker’s shares jump as strong eyewear sales temper AI glasses worries

By Thomson Reuters Oct 21, 2026 | 2:40 AM

By Gianluca Lo Nostro

Oct 21 (Reuters) – Shares in EssilorLuxottica rose more than 11% on Wednesday after the Ray-Ban maker beat third-quarter ​revenue expectations, with resilient demand for its ‌core eyewear products outweighing signs of moderating growth in smart glasses.

The move is a sign of easing pressure on the world’s largest eyewear company, whose stock has nearly ‌halved ​in value after reaching a ⁠record market valuation of €149 ⁠billion ($167 billion) a year ago.

Analysts say the slump began as investors raised concerns over governance and the company’s nascent smart glasses business, particularly ​around privacy and sales expectations.

EssilorLuxottica’s shares were up 11.4% by 0712 GMT, leading gains on ⁠France’s CAC 40 benchmark ⁠index and trading at their highest ​price since August.

“The prospect of smart glasses disrupting traditional ​eyewear will likely stay as a sword ‌of Damocles hanging over EssilorLuxottica,” Bernstein analysts said in a note to investors.

With Alphabet’s Google set to launch its Gemini AI glasses by the ⁠end of 2026, it “makes sense for EssilorLuxottica to espouse a conservative message” on the fourth quarter’s expectations, they ⁠added.

Third-quarter revenue at ‌the Franco-Italian company was €7.49 billion, ⁠beating the €7.36 billion expected by analysts.

But ​unlike previous ‌quarters, sales of the smart glasses ​made with ⁠Meta slowed down compared with higher rates earlier in the year, while the group’s eyewear core business was the main growth driver.

($1 = 0.8911 euros)

(Reporting by Gianluca Lo Nostro; Editing by Jan Harvey and ​Milla Nissi-Prussak)