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Southeast Asia digital sales set to rise by 17% in 2026, research shows

By Thomson Reuters Oct 20, 2026 | 10:05 PM

SINGAPORE, Oct 21 (Reuters) – Southeast Asia’s total digital sales volume is expected to increase by 17% to $368 billion in 2026, according to the annual ​e-Conomy SEA 2026 report by Google, consulting ‌firm Bain & Company and state investor Temasek.

• The report predicted that the total value of goods and services sold through digital platforms, known as gross merchandise value, would continue growing by 13% ‌annually ​and reach $1.14 trillion by 2035, ⁠with “substantial headroom” remaining

• In ⁠2025, there were 421 private funding deals for companies involved in the digital economy in Southeast Asia, down 28.4% from a year earlier

• Southeast Asia’s digital ​economy still attracted $21 billion in funding in the first half of 2026, up from $11 billion for the ⁠whole of 2025

• The report ⁠attributed this surge to two large data ​centre deals, including an $11 billion deal involving STT GDC and ​a $5 billion deal involving DayOne

• Built data centre ‌capacity had also increased to 5.8 gigawatts by the first half of 2026, from 4 gigawatts at the end of 2025

• The report noted Southeast Asia’s adoption ⁠of AI has continued to lag the rest of the world, at 5 million AI tokens per capita. In comparison, ⁠the US ‌consumed 60 million AI tokens per capita ⁠and Europe consumed 14 million AI ​tokens per ‌capita

• Total initial public offering proceeds ​in Southeast ⁠Asia climbed to $8.5 billion over the 12 months ended June 30, 2026, the report said, more than double the $3.6 billion in the prior period, driven by listing activity in Singapore and Malaysia

(Reporting by Jun Yuan Yong; Editing ​by David Stanway)