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Germany’s Adidas raises full-year profit outlook after record quarter

By Thomson Reuters Oct 20, 2026 | 11:43 AM

FRANKFURT, Oct 20 (Reuters) – German sportswear maker Adidas on Tuesday raised its full-year profit outlook and ​reported a 37% increase ‌in third-quarter operating profit, lifted by a US tariff refund and full-price sales.

• Adidas, which competes with rivals including Nike, ‌has ​this year benefited ⁠from demand for its ⁠retro apparel and a soccer World Cup boost as it races to roll out new styles

• ​Third-quarter operating profit rose to a record €1.008 billion ($1.1 billion) from €736 ⁠million a year earlier

• ⁠The company said operating ​profit for the full year would be ​around €100 million more than previously ‌expected

• Adidas’ tariff refund, in the wake of a US court ruling, totalled around €200 million

• The company said it ⁠would reinvest around €100 million in the fourth quarter, resulting in a new 2026 operating ⁠profit ‌forecast of €2.5 billion, up ⁠from a previous forecast of €2.3 ​billion

• ‌Adidas made the statements ​in an ⁠unscheduled earnings release ahead of its full earnings report scheduled for October 29

($1 = 0.8902 euros)

(Reporting by Tom Sims and Alexander Huebner. Editing by ​Mark Potter)