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Apple to host ‘Pro and tell’ event on October 28 in LA

By Thomson Reuters Oct 19, 2026 | 1:07 PM

(Refiles to correct syntax in the last bullet, spell out “October” in headline and add ​media packaging code to ‌broaden distribution)

Oct 19 (Reuters) – Apple said on Monday it would host a “Pro and tell” event in Los Angeles on ‌October ​28, the latest ⁠in a series ⁠of product launches as the iPhone maker expands its hardware lineup and AI offerings.

The event is ​expected to feature Apple’s first touch-screen MacBook Pro, according ⁠to Bloomberg News, a ⁠long-awaited change to the ​Mac lineup.

Here are some details:

• The ​event follows Apple’s September launch ‌of the Duo foldable iPhone and last week’s unveiling of the HomeView smart-home hub and ⁠other Siri-powered home devices

• It comes amid efforts by chief executive John Ternus to ⁠speed up ‌product development and ⁠simplify the company’s structure, according ​to ‌analysts

• Apple typically holds ​an annual ⁠developers conference focused on software in June, and often conducts fall events centered on iPhones and other consumer devices

(Reporting by Prathik Jayaprakash ​in Bengaluru)