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Subaru targets software-defined vehicle launch for late 2020s, plans to cut development times by 40%

By Thomson Reuters Oct 18, 2026 | 9:11 PM

SANO, Japan, Oct 19 (Reuters) – Subaru said on Sunday it plans to launch software-defined vehicles (SDVs) in the second half ​of this decade and cut vehicle ‌development times by about 40% as it seeks to speed up model launches.

• Subaru will gradually deploy a newly developed integrated electronic control unit (ECU) ‌across ​its lineup, the Japanese ⁠automaker said at a ⁠strategy briefing at a research centre in Sano City, north of Tokyo

• Subaru aims to shorten development times by using ​digital simulations in prototyping and running design, testing and production preparation in parallel, ⁠it said

• The company ⁠said it aims to give its ​SDVs over-the-air updates for driver-assistance, automated-driving and ​vehicle performance functions

• Subaru jointly developed the ‌chip at the core of the integrated ECU with US chipmaker Advanced Micro Devices, it said

• The company plans to standardise ⁠electronic platforms across electric, hybrid and gasoline-powered vehicles, it said

• Subaru said it has no plans ⁠at present ‌to adopt Toyota’s Arene software ⁠platform, despite Toyota’s 21% stake in ​the ‌company

• Toyota said on Friday ​it expects ⁠Arene to be deployed in 10 million new vehicles annually by 2030 and expanded to alliance partners’ vehicles by 2035

(Reporting by Maki Shiraki; Writing by Daniel Leussink; Editing by ​Lincoln Feast.)