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Pernod Ricard first quarter sales fall less-than-expected, cautious optimism on China

By Thomson Reuters Oct 15, 2026 | 12:35 AM

PARIS, Oct 15 (Reuters) – Pernod Ricard on Thursday reported a smaller-than- expected 0.9% drop in sales for the first quarter of its 2027 fiscal ​year, impacted by weak demand and de-stocking ‌in China and the United States although demand in India was strong.

Pernod, the world’s second-largest spirits maker after Diageo, said underlying trends in China were improving, confirming its cautious optimism ahead ‌of ​the Chinese Mid-Autumn festival.

Pernod also reiterated ⁠a forecast for broadly ⁠stable net sales in the current fiscal year started on July 1.

• The maker of Martell cognac and Absolut vodka, which held unsuccessful merger talks with ​Jack Daniel’s maker Brown-Forman earlier this year, reported Q1 sales of 2.234 billion euros ($2.51 billion), an ⁠organic decline of 0.9% against estimates ⁠of a 1.7% decline in a ​company-compiled poll of analysts.

• Sales fell 10% in the United ​States and 25% in China but rose 19 ‌in India in the first quarter.

• In India the group has said it was taking preparatory steps to a potential IPO. It reiterated the decision to proceed ⁠to an IPO remains subject to board approval.

• Pernod also said it will strongly defend its organic operating margin supported ⁠by strict ‌cost control.

• Pernod also reiterated it expects ⁠sales growth at the lower end of ​its ‌3% to 6% target range through ​2029, underscoring ⁠the prolonged downturn facing global spirits makers.

• Spirits makers across the industry are grappling with a multi-year sales downturn that has eroded valuations, triggered management changes and prompted asset sales and cost-cutting.

($1 = 0.8917 euros)

(Reporting by Dominique Vidalon;Editing ​by Sudip Kar-Gupta)