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Michael Jordan’s ‘Last Dance’ jersey sells for record $12.26M

By Thomson Reuters Sep 30, 2026 | 10:33 PM

By Field Level Media

Oct 01 (Field Level Media) – Michael Jordan’s jersey from Game 3 of the 1998 NBA Finals sold for $12.26 ​million on Tuesday, breaking the record ‌for a piece of Jordan memorabilia.

This jersey, from Jordan’s sixth and final NBA Championship season in his “Last Dance” final campaign with the Bulls, put up for sale ‌by ​entrepreneur Ryan Gough and ⁠sold at Joopiter, Pharrell ⁠Williams’ digital auction house.

It broke the previous record for a piece of Jordan memorabilia, which was previously $10.091 million for the game-worn jersey ​from Game 1 of the same Finals.

“Few objects in the history of sport embody ⁠greatness as completely as Michael ⁠Jordan’s Game 3 jersey from the ​1998 NBA Finals,” Joopiter said in the online ​auction posting for the jersey, with an ‌estimated price range of $10-15 million. Worn during The Last Dance … it marks the culmination of an era that transformed basketball into a global ⁠cultural phenomenon. Today, it stands among the most important game-worn sports artifacts ever to come to market.”

The sale ⁠price of ‌this jersey, while a Jordan ⁠record, is barely halfway to the ​total ‌of the highest price paid for ​a game-worn ⁠piece of sports memorabilia in auction history. That honor belongs to the jersey Babe Ruth wore in the 1932 World Series where he called his shot, which sold for $24.12 million in 2024.

(–Field ​Level Media)