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Shares of fast-fashion platform Shein fall 6% after quarterly profit slides 67%

By Thomson Reuters Sep 28, 2026 | 8:46 PM

HONG KONG, Sept 29 (Reuters) – Shares of fast-fashion retailer Shein dropped more than 6% on Tuesday after ​it reported a 67% fall ‌in quarterly profit, fuelling investor concerns over margin pressure and slowing growth.

Jefferies analysts estimated that earnings landed more than 10% below ‌the ​low end of the ⁠range implied by ⁠Shein’s prospectus.

Adjusted net profit was $228 million for the second quarter and its margin was squeezed to just 2.1% ​from 6.2% last year as conflict in the Middle East pushed ⁠up jet fuel and ⁠freight costs for the retailer ​that sends cheap clothes by air to ​shoppers around the world.

Since its September ‌1 stock market debut in Hong Kong to Monday’s market close, Shein’s shares have dropped 27.3% from the ⁠offer price of HK$48.56 ($6.19). The stock was trading around HK$33.40 on Tuesday.

Shein CEO and ⁠Chair Yangtian ‌Xu said on Monday ⁠a key priority was increasing ​the ‌amount of inventory in Europe ​and the ⁠company plans to push into higher-priced clothes that will boost its profitability.

($1 = 7.8443 Hong Kong dollars)

(Reporting By Anne Marie Roantree; Editing by Christian Schmollinger and ​Tom Hogue)