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US FDA plans move to speed up vape, pouch approvals, WSJ reports

By Thomson Reuters Sep 23, 2026 | 3:53 PM

Sept 23 (Reuters) – The U.S. Food and Drug Administration is expected to unveil measures in the coming days that would speed up approvals for ​vaping products and nicotine pouches, the Wall ‌Street Journal reported on Wednesday, citing people familiar with the matter.

The FDA is expected to announce it will revisit a 2021 rule outlining requirements for new tobacco applications, according to the ‌report.

The ​agency could also simplify requirements ⁠for scientific studies and ⁠speed up review times to add flexibility for more products to get authorized, the report said.

Reuters could not immediately verify the report. The FDA did ​not immediately respond to a request for comment.

Tobacco companies have long urged U.S. President Donald Trump and ⁠other key officials for changes ⁠including a faster, clearer FDA authorization process.

Last ​month, the FDA allowed the marketing of three new ‘JUUL2’ ​e-cigarette products, adding to a series of approvals for ‌nicotine products that the agency says may offer a better alternative to traditional cigarettes.

“The Trump administration is committed to keeping nicotine out of the hands of kids, ⁠getting counterfeit vaping products off the streets and providing safer alternatives for adults who want to quit smoking cigarettes,” a ⁠HHS spokeswoman ‌said, according to the WSJ report.

During ⁠Trump’s first term, his administration had moved ​to ‌pull flavored e-cigarettes from retail shelves as ​part of ⁠a broader effort to curb youth vaping, warning that sweet flavors had enticed millions of children to become addicted to nicotine.

(Reporting by Carlos Méndez in Mexico City and Angela Christy M in Bengaluru; Editing by Maju Samuel ​and Jonathan Ananda)