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Hershey names insider Dave Hulays as CFO

By Thomson Reuters Sep 2, 2026 | 4:04 PM

Sept 2 (Reuters) – Hershey on Wednesday named insider and industry veteran Dave Hulays as its finance chief, ​as the Reese’s chocolates maker ‌navigates a tough macroeconomic environment while benefiting from robust demand and higher prices.

Hulays, who joined Hershey in 2012, takes charge from Steve ‌Voskuil ​with immediate effect.

Here are ⁠some details:

• Hulays, ⁠age 54, joined Hershey as VP Finance of Canada and since has taken broader financial leadership responsibilities across the ​company, including the U.S. and International businesses.

• Before joining Hershey, Hulays ⁠spent nearly 15 years ⁠at Procter & Gamble in a ​range of commercial, supply chain and global ​business development roles.

• The company said ‌outgoing-CFO Voskuil, who has led Hershey’s finance organization for the past seven years, will move into the role ⁠of SVP, Strategic Projects, focused on initiatives for the CEO and board. Voskuil also announced ⁠his intent ‌to retire in early ⁠2027.

• Hershey, which beat second-quarter ​sales ‌and profit estimates in July, ​has added ⁠more salty snacks such as popcorn, cheese puffs and pretzels to its Halloween range to attract health-conscious consumers.

(Reporting by Anuja Bharat Mistry in Bengaluru; Editing by ​Shailesh Kuber)