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Google to buy Spirit Airlines business data for $10 million

By Thomson Reuters Aug 17, 2026 | 4:24 PM

By Dietrich Knauth

NEW YORK, Aug 17 (Reuters) – Alphabet’s Google is acquiring internal business ​data from bankrupt ‌Spirit Airlines for $10 million, saying it plans to use the data for product development and ‌training ​its AI ⁠models.

• The acquired ⁠data includes Spirit Airlines’ employee emails, Microsoft Teams messages, spreadsheets, and calendars, as ​well as marketing, productivity, and operations data.

• The ⁠data will be ⁠de-identified before the ​sale is complete, containing no ​customer information or personally identifiable ‌information.

• A U.S. bankruptcy judge will consider approving the data sale at a ⁠Wednesday court hearing.

• Spirit also received a $7.5 million bid from Mercor, ⁠an ‌AI data company.

• ⁠Spirit is selling ​off ‌assets in bankruptcy after ​shutting down ⁠its business in May due to high debt and high fuel costs.

(Reporting by Dietrich Knauth; Editing by ​Aurora Ellis)