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Kraft Heinz raises forecasts as new CEO’s turnaround push drives sales beat

By Thomson Reuters Aug 5, 2026 | 6:14 AM

Aug 5 (Reuters) – Kraft Heinz raised its annual forecasts after beating quarterly sales estimates on Wednesday, as CEO Steve Cahillane’s turnaround efforts gained traction and price hikes helped counter lower volumes in North ​America and other markets.

The better-than-expected results give credence to Cahillane’s ‌turnaround strategy, which has driven an uptick in marketing and innovation spends as the company leans aggressively into protein-heavy foods and electrolyte-infused drinks to attract health-conscious consumers.

The packaged goods company said it would increase its incremental investments by $100 million to about $700 million in 2026, ‌a cash ​injection Cahillane had hinted at during an interview ⁠with Reuters in June. Cahillane ⁠became Kraft Heinz’s CEO in January.

The company now expects annual organic sales to fall between 0.5% and 2.0%, compared with its prior view of a 1.5% to 3.5% decline.

It also expects annual adjusted earnings per ​share of $2.03 to $2.09, compared with its prior forecast of $1.98 to $2.10.

While Kraft Heinz benefited from price-led growth, its volumes remained under pressure in key markets ⁠including North America. “Growth in Canada and Away From ⁠Home was offset by declines in U.S. Retail, which ​were primarily driven by meats,” CFO Andre Maciel said in prepared remarks.

Shares of ​the company remained largely unchanged in volatile premarket trading. A non-cash $7.4 ‌billion impairment charge contributed to an operating loss during the quarter, though one smaller than the company reported a year earlier.

Kraft Heinz has been navigating a challenging environment as energy and raw material costs surge amid ongoing geopolitical ⁠conflicts.

Maciel said the company was well hedged on energy and edible oils for most of 2026, but was hedged on certain resins and metals only through the ⁠middle of the third ‌quarter.

“As those roll off, we expect greater exposure to ⁠spot prices in the fourth quarter,” he said.

Kraft Heinz’s ​quarterly sales ‌fell 1.4% to $6.26 billion from a year earlier, compared ​with analysts’ ⁠expectations of a 3.6% decline to $6.12 billion, according to data compiled by LSEG.

On an adjusted basis, the company reported a profit of 56 cents per share, down 18.8% from a year ago but beating analysts’ estimates of 53 cents per share.

(Reporting by Anuja Bharat Mistry in Bengaluru and Alexander Marrow in London; ​Editing by Jonathan Ananda)