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Sony hikes profit forecast on gaming strength

By Thomson Reuters Jul 30, 2026 | 10:15 PM

By Sam Nussey

TOKYO, July 31 (Reuters) – Sony on Friday hiked its full-year operating profit forecast by 8% to 1.72 trillion yen ($10.72 billion), citing the strength of its ​gaming business.

The Japanese conglomerate has received plaudits for its ‌pivot to entertainment, but the market is concerned about the impact of AI and a memory chip price boom on its business.

The PlayStation maker pointed to the impact of U.S. tariff refunds, a boost from exchange ‌rates ​and cost control for the rosier outlook ⁠for its gaming unit.

In ⁠the April-June quarter, group operating profit rose 40% to 476.5 billion yen, beating analyst estimates, due to the strength of the gaming and image sensors businesses.

Sony has said it has ​secured memory chip supply for this financial year but expects continued high prices next year.

Sony is expected to be a ⁠major beneficiary of the launch of “Grand ⁠Theft Auto VI” on November 19 as Microsoft’s ​Xbox business retrenches.

Take-Two Interactive Software could sell 30 million to 35 ​million “GTA VI” units by year-end, according to a forecast ‌from Ampere Analysis analyst Piers Harding-Rolls.

Other games coming to PlayStation 5 include the major in-house title “God of War Laufey”, which is due for release in February.

For the July-September quarter, analysts on ⁠average expect Sony to report an operating profit of 465 billion yen. The company’s shares were down 8% year-to-date ahead of the earnings.

Camera ⁠lens maker Tamron ‌said on Thursday it had received an ⁠acquisition proposal from Sony and established a committee ​to ‌review its options.

Sony is a leading manufacturer of ​cameras and ⁠image sensors, while Tamron is a supplier of lenses for cameras made by Sony and rivals Nikon and Canon.

The company raised the forecast for its image sensors business, citing higher sales and exchange rates.

($1 = 160.5000 yen)

(Reporting by Sam Nussey; Editing by Muralikumar Anantharaman ​and Jamie Freed)