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UK’s IG Group bets big on US prediction markets with $1.3 billion Underdog deal

By Thomson Reuters Jul 30, 2026 | 12:00 PM

July 30 (Reuters) – Britain’s IG Group said on Thursday it has agreed to acquire U.S. daily fantasy sports and prediction markets operator Underdog for up to $1.3 billion, deepening ​its push into the fast-growing U.S. retail trading market.

The ‌deal includes an upfront consideration based on an enterprise value of about $1.1 billion and an earnout of about $200 million for Underdog shareholders, IG said.

“The acquisition of Underdog establishes IG as a leader in U.S. prediction markets, one ‌of ​the most significant opportunities across trading ⁠and entertainment, and accelerates our ⁠growth in the world’s largest and fastest-growing retail trading market,” IG CEO Breon Corcoran said.

Prediction markets, which let users trade contracts tied to real-world outcomes, have grown quickly in the ​United States, though the sector has also drawn scrutiny from lawmakers and regulators.

IG said the acquisition, together with a proposed ⁠redomicile, marks the culmination of a ⁠strategic review the company kicked off in March.

IG ​also paused its share buyback programme, expecting to resume it in ​2027 subject to completion of its Jersey redomicile, share ‌price performance and other capital demands.

For the Underdog deal, the upfront equity value is expected to be about $963 million, to be paid with roughly 24.1 million new IG shares and about $380 million ⁠in cash, while IG will also repay about $160 million of Underdog debt on completion of the deal.

IG, which offers trading in contracts for ⁠difference, stocks and cryptocurrencies, ‌said the deal should be broadly neutral ⁠to adjusted earnings per share in year one ​and ‌double-digit percentage accretive by year three.

Separately, it reported ​an 18% ⁠rise in first-half total revenue to £642.8 million and a 4% rise in core profit to £282 million, and said it expects annual results in line with market expectations.

IG Group shares closed up 1% at £17.06 on Thursday.

(Reporting by Nithyashree R B in Bengaluru; Editing by Shailesh ​Kuber, Kirsten Donovan)