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Altria misses quarterly profit estimates as premium cigarette demand weakens

By Thomson Reuters Jul 30, 2026 | 6:45 AM

July 30 (Reuters) – Marlboro maker Altria Group fell short of second-quarter earnings per share as macroeconomic uncertainty weighed on spending patterns, ​hurting demand for its premium cigarettes ‌and nicotine pouches.

Altria’s shares were down 3% in premarket trading.

The company has focused on alternatives to traditional cigarettes, like its peers, over the past few years, and ‌has ​banked on growing demand for ⁠products such as On! ⁠nicotine pouches and NJOY vapes in the U.S.

Altria in April said that higher fuel and everyday living costs, triggered by the Middle East ​conflict, were weighing on discretionary spending, prompting some smokers to seek lower-priced cigarette options.

While ⁠the company has relied on ⁠its discount offerings such as Basic ​to cushion the impact, continued down-trading has weighed ​on demand for premium brands such as Marlboro.

Shipment ‌volumes for Marlboro fell 7.4% in the three months through June 30, and fell 4.2% for On! nicotine pouches.

On the other hand, shipment ⁠volumes for discount cigarettes rose 67.3% in the reported quarter.

The company posted an adjusted earnings per share ⁠of $1.48, compared ‌with expectations of $1.50 per share, according ⁠to data compiled by LSEG.

Altria’s second-quarter ​revenue ‌net of excise taxes rose 1.2% ​to $5.36 billion, ⁠compared with analysts’ estimate of $5.35 billion.

The company expects full-year earnings per share of $5.61 to $5.72, compared with its earlier target of $5.56 to $5.72.

(Reporting by Shania S Thomas and Juveria Tabassum in Bengaluru; Editing by ​Maju Samuel)