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Verizon lifts annual forecasts as new mobile plans spur subscriber gains

By Thomson Reuters Jul 24, 2026 | 6:04 AM

July 24 (Reuters) – Verizon raised its annual forecast for adjusted profit and free cash flow, as the network provider’s latest unlimited 5G plans and rewards programs helped ​it add more wireless subscribers than expected in the ‌June quarter.

Shares of the company were up 3% in premarket trading on Friday.

The company is in the midst of a strategic transition under new CEO Dan Schulman, rolling out simplified mobile plans, a new loyalty program ‌and ​bundled wireless-broadband offerings to improve customer ⁠additions after trailing rivals ⁠in subscriber growth.

Verizon gained 184,000 monthly-bill paying wireless subscribers in the second quarter, surpassing estimates of 103,900 additions by analysts polled by FactSet.

In June, Verizon overhauled its wireless offerings with ​the launch of Simplicity, an unlimited wireless plan that replaces a more complex lineup with transparent pricing and includes ⁠access to the company’s fastest 5G ⁠network and mobile hotspot data.

The company also introduced ​Verizon One, a bundled offering that pairs wireless service with home ​internet under a single monthly bill, mirroring a broader ‌industry push towards convergence to deepen customer relationships.

“We are gaining subscribers and earning long-term retention based on real value rather than subsidized promotions,” CEO Schulman said.

The company now expects an annual ⁠adjusted profit of $4.99 to $5.04 per share, compared with prior guidance of $4.95 to $4.99.

Free cash flow is expected to grow between 9% and 10% ⁠this year, higher than ‌its previous estimate of about 7% or ⁠more.

Second-quarter revenue came in at $34.3 billion, below analysts’ ​estimate ‌of $35.16 billion, according to data compiled by ​LSEG, as ⁠equipment revenue fell due to slower phone upgrade activity, with customers holding on to their devices for longer.

Adjusted profit of $1.30 per share, however, beat estimates of $1.27, helped by cost controls and reduced spending on device subsidies.

(Reporting by Harshita Mary Varghese in Bengaluru; Editing ​by Shinjini Ganguli)