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United sees little demand hit from higher fares, expects pricing gains to hold

By Thomson Reuters Jul 16, 2026 | 10:04 AM

CHICAGO, July 16 (Reuters) – United Airlines said on ​Thursday higher ‌fares had caused minimal to no damage to travel ‌demand, ​bolstering ⁠its confidence that ⁠pricing gains can help it absorb nearly $6 billion ​in additional fuel expense this ⁠year.

Chief ⁠Executive Scott Kirby ​said yield — the ​average passenger revenue an ‌airline earns for each mile flown — should ⁠continue moving toward what he called reasonable ⁠pre-pandemic ‌levels, eventually ⁠allowing airlines ​to ‌make enough money ​to ⁠justify the investment required to run their businesses.

(Reporting by Rajesh Kumar ​Singh)