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China smartphone shipments fall for fifth straight quarter as costs rise – IDC

By Thomson Reuters Jul 14, 2026 | 12:23 AM

By Che Pan and Eduardo Baptista

BEIJING, July 14 (Reuters) – China’s smartphone shipments fell 4.3% to 66 million units in the second ​quarter from a year earlier, as ‌many manufacturers hiked prices to reflect rising memory and component costs, research firm IDC said on Tuesday.

It was the fifth straight quarterly decline, and first-half shipments ‌were ​down 4.2% from a ⁠year earlier.

Huawei Technologies and ⁠Apple were the only vendors to post growth in the quarter, with shipments up 19.4% and 24.4%, respectively.

“Huawei and Apple held ​their prices steady while competitors were raising theirs, and that gave hesitant buyers a ⁠reason to go ahead ⁠and purchase in a quarter when ​most of the market was giving them a ​reason to wait,” said Arthur Guo, a ‌senior analyst at IDC China.

Huawei ranked first with a 22.6% market share, while Apple came second with an 18.1% share. Xiaomi , which ⁠ranked fifth, saw its second-quarter shipments down 21.7%, with Oppo and Vivo seeing shipments fall 9.7% and ⁠11.4%, respectively.

Most ‌Android vendors raised prices or ⁠cut back on budget models in ​response ‌to surging memory chips and ​other component ⁠costs, discouraging consumers from upgrading. The fading effect of government subsidies also removed a prop that had supported demand in earlier quarters, IDC said.

(Reporting by Che Pan and Eduardo Baptista; Editing by ​Kevin Buckland)