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Holloway-McGregor drives record MMA handle for UFC 329

By Thomson Reuters Jul 12, 2026 | 6:41 PM

Max Holloway made quick work of Conor McGregor at UFC 329 on Saturday night, but the main event still drove record betting for at least one major ​sportsbook.

“Conor McGregor-Max Holloway was the most-bet MMA event ‌in BetMGM history,” trading manager Alex Rella said. “There was heavy action on McGregor as an underdog in his return fight. Holloway winning was a good outcome for the sportsbook.”

McGregor, in his first UFC fight in more than ‌five ​years, opened as the +250 underdog and was ⁠at +240 entering the fight. ⁠His underdog odds led to 88% of the total fight bets and 81% of the money wagered backing McGregor to win.

Meanwhile, Holloway drew just 12% and 19%, respectively, as the -300 ​favorite after opening at -345.

Holloway (28-9 MMA) earned a TKO win against the former two-division champion at 1:09 of Round 1 ⁠after McGregor (22-7 MMA) injured the same right ⁠leg he had injured in his trilogy loss ​to Dustin Poirier at UFC 264 in July 2021.

Holloway winning by ​KO/TKO or disqualification was offered at -145. However, the most ‌popular prop bet for the entire main card at the book was McGregor to win by KO/TKO or DQ at +275.

It also went down as the second most bet combat sports event ⁠in BetMGM history, behind only Jake Paul against Mike Tyson.

The event featured 14 fights, including a five-fight main card. Paddy Pimblett (24-4 MMA) advanced ⁠his lightweight contender ‌status against Benoit Saint-Denis (17-4, 1 NC MMA) via ⁠submission (D’arce choke) 52 seconds into the first round, ​remaining ‌in the upper echelon of the lightweight championship ​picture in ⁠the night’s co-main event.

The fight proved to be the best outcome for bettors on the card, with Pimblett drawing 87% of the bets and 77% of the money as the +110 underdog. And Pimblett winning by submission was the most-bet prop on that fight ​at +500.

–Field Level Media