July 8 (Reuters) – OpenAI will launch GPT-5.6, its most advanced AI model, on Thursday after a delay prompted by U.S. government concerns over the potential national security risks posed by increasingly powerful AI systems.
The release comes amid intensifying competition among AI developers who are racing to improve model performance, cut costs and expand capabilities for enterprise customers, fueling a wave of new systems and reasoning models across the industry.
Meanwhile, Chinese developers are reshaping the economics of AI by delivering increasingly capable models at a fraction of the cost.
Here’s a look at some of the AI models on the market for consumers:
Company Model Monthly Includes
price
OpenAI The GPT 5.5 $100/month The Pro plan
model is for ChatGPT includes
available in Pro. advanced
four plans, reasoning, image
with Pro creation, deep
being the research,
highest memory,
tier. projects, custom
GPTs, Codex and
early access to
new features.
Google Google’s AI $99.99/month Gemini AI with
Ultra plan for Google advanced
gives users AI Ultra. research,
broader creative
access to generation,
Gemini 3.1 coding tools,
Pro. premium Google
services,
additional
storage and
family sharing.
Anthropic Claude’s Max From Claude Pro
plan $100/month. includes
provides advanced AI
access to reasoning,
higher usage Claude Code,
and output Claude Design,
limits for research,
all tasks. memory,
projects,
premium
integrations and
higher usage
limits.
xAI SuperGrok. $30/month. Grok 4, image
and video
generation,
connectors,
expert tools and
higher usage
limits.
Meta Meta AI. Free. Helps draft
text, summarize
documents,
brainstorm and
create images
across WhatsApp,
Facebook and
Instagram.
Mistral Le Chat Pro. Pro plan at Runs on the
$14.99/month Mistral Medium
. 3.5 model, with
higher usage
limits, advanced
coding, complex
task handling,
more image
generation and
priority
support.
Here’s a look at the AI models on the market for enterprises:
Company Flagship API price Includes
model(s)
OpenAI GPT 5.5. GPT-5.5 Pro and GPT-5.5 is for
GPT-5.4 Pro, cost complex
$30/$180 per professional work,
million best suited to
input/output research, coding,
tokens, offering document analysis
advanced reasoning and sophisticated
and a workflows.
272,000-token
context window.
Google Gemini Gemini 3.5 Flash Useful for coding,
3.5 costs $1.50/$9 per agentic workflows,
Flash. million research and
input/output complex,
tokens, with multi-step tasks
search, grounding, combining advanced
caching. reasoning with a
1‑million‑token
context window.
Anthropi Claude Claude Fable 5 Built for
c Fable 5. costs $10/$50 per long-running
million agents, complex
input/output reasoning,
tokens, with a enterprise
1-million-token workflows and
context window. large-scale
analysis for
sophisticated,
high-stakes tasks.
xAI Grok Grok 4.3 costs Grok 4.3 excels in
4.3. $1.25/$2.50 per following
million instructions,
input/output agentic tool use
tokens, with and accuracy,
configurable making it
reasoning well-suited to
capabilities. research,
enterprise
workflows and
general-purpose
applications.
Meta Llama 4 The model is Optimized for
Scout open-weight and image and text
and the API pricing understanding,
Maverick depends on the delivering high
. hosting provider. intelligence, fast
Has a responses and
10-million-token cost-efficient
context window for performance for
Llama Scout. enterprise AI
applications.
(Reporting by Anhata Rooprai in Bengaluru; Editing by Pooja Desai)
