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Bears QB Caleb Williams denied ‘Iceman’ product trademark

By Thomson Reuters Jun 25, 2026 | 12:50 PM

Chicago Bears quarterback Caleb Williams was denied a patent request for the word “Iceman,” his ​nickname and a reference to ‌remaining calm under pressure.

United States Patent and Trademark Office cited the “likelihood of confusion” with an application dating to ‌1988 ​related to insulated ⁠boots by LaCrosse Footwear.

“These ⁠marks are identical in appearance, sound and meaning,” the USPTO said in a refusal letter to ​Williams issued June 24.

The ruling is not final and ⁠can be challenged ⁠by Williams. Nearly two-thirds of ​trademark patents applied for since Jan. ​1 have met an initial ‌denial, according to a detailed review by Gerben Law.

Williams’ application for the “Iceman” trademark included a request ⁠to grant exclusive branding rights on clothing, water bottles, sunglasses, trading cards, bags, ⁠footballs and ‌general football-related apparel and ⁠merchandise.

A review of LaCrosse, ​a ‌brand based in Oregon, ​indicates “Iceman” boots ⁠are no longer an active product, which could provide Williams’ attorneys an avenue for negotiation or revision to his current trademark application.

–Field ​Level Media