×

Rumble rebrands to RUM Group after Northern Data buyout

By Thomson Reuters Jun 17, 2026 | 4:37 PM

June 17 (Reuters) – Rumble, which hosts U.S. President Donald Trump’s Truth Social platform, said it ​would begin operating as ‘RUM Group’ ‌and oversee a new AI-focused business unit in addition to its existing video platform.

The move, announced on Wednesday and ‌effective ​from June 18, ⁠comes after the company ⁠closed its acquisition of German AI cloud company Northern Data.

Here are some details:

• Rumble shares jumped ​about 8% in extended trading.

• The video platform and cloud ⁠services provider last ⁠year announced it would acquire ​Northern Data in an all-stock deal ​valued at roughly $767 million.

• It said ‌Quake AI — a newly formed unit for its data center and cloud business — will combine assets, ⁠including about 22,000 Nvidia H100 and H200 graphics processing units across nine data ⁠centers.

• The ‌company’s video and media ⁠platform brand name will ​continue ‌to be Rumble.

• “We now have ​over ⁠200 MW of unmonetized energy capacity and substantial contracted revenue across Rumble,” CEO Chris Pavlovski said.

(Reporting by Jaspreet Singh in Bengaluru; Editing by ​Joyjeet Das)