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Gap, American Eagle fail to reassure investors on apparel demand; shares fall

By Thomson Reuters May 28, 2026 | 3:17 PM

By Anuja Bharat Mistry

May 28 (Reuters) – Gap cut its annual sales forecast on Thursday and American Eagle Outfitters kept its annual comparable sales view intact, failing to reassure investors as cautious U.S. consumers kept ​apparel demand pressured.

Shares of Gap plunged about 15% in extended trading, ‌while those of American Eagle fell nearly 11%.

Inflation saw its largest gain in three years, with consumer sentiment slumping to a record low in May, underscoring mounting pressure on households that are looking to dip into savings and cut back on nice-to-have items, including clothes and ‌accessories.

Both Gap ​and American Eagle faced pressures in certain women’s ⁠seasonal wear categories, which continue ⁠to weigh on their performance in the current quarter.

Gap, which is undergoing a turnaround, said Old Navy’s results were hurt by its women’s dress category, where execution fell short and failed to resonate with customers. It forecast ​weak current-quarter sales and continues to expect impact from higher fuel costs triggered by the Middle East conflict.

“Entering Q2, the seasonal women’s dress business continues to ⁠underperform its expectations,” CEO Richard Dickson said ⁠during the post-earnings call.

Meanwhile, American Eagle said weaker demand for ​women’s bottom wear drove a decline in quarterly sales, hurt by shifts in styles ​and a colder spring.

“Lower-income consumers aren’t doing as well as others … ‌The apparel industry has too much competition and overproduction, but these are chronic problems that are separate from consumer spending levels,” said Morningstar analyst David Swartz.

Earlier this week, Abercrombie & Fitch and Bath & Body Works managed to buck the slowdown thanks ⁠to affluent shoppers’ spending resiliency in a K-shaped economy.

But big-box retailers Walmart and Target cautioned about muted spending last week.

Gap expects fiscal 2026 sales to be up 1% ⁠to 2%, compared with ‌its prior forecast of 2% to 3% growth.

However, Gap raised ⁠its annual profit forecast, expecting about $80 million in tariff ​relief while ‌accounting for broader economic uncertainty.

It now expects full-year adjusted ​profit in the ⁠range of $2.30 to $2.40, versus its prior forecast of $2.20 to $2.35 per share.

While American Eagle reiterated its annual comparable sales and operating profit forecast, it expects current-quarter gross margin to contract as it reported a 27% jump in inventory during the first quarter.

(Reporting by Anuja Bharat Mistry in Bengaluru; additional reporting by Katha Kalia in Bengaluru; ​editing by Alan Barona)