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Samsung Electronics appoints new TV chief amid mounting challenges

By Thomson Reuters May 3, 2026 | 7:47 PM

SEOUL, May 4 (Reuters) – Samsung Electronics replaced its TV head ​for the ‌first time in more than two years, as it faces mounting ‌competition ​from Chinese ⁠rivals at home ⁠and aboard.

Samsung said in a statement on Monday that it ​has appointed Lee Won-jin, who ⁠was previously ⁠Head of the ​Global Marketing Office, ​as the new head of ‌its Visual Display Business, succeeding Yong Seok-woo, who ⁠will serve as an adviser.

Samsung usually carries out its ⁠annual ‌management reshuffle ⁠around December, and ​the ‌company did not ​disclose the ⁠reason for the replacement.

(Reporting by Jack Kim and Hyunjoo Jin Editing by Ed ​Davies)