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OpenAI projects $2.5 billion in ad revenue this year, $100 billion by 2030, Axios reports

By Thomson Reuters Apr 9, 2026 | 7:00 AM

April 9 (Reuters) – ChatGPT maker OpenAI expects to generate $2.5 billion in advertising revenue this year, with projections to reach $100 billion by 2030, ​Axios reported on Thursday, citing a source ‌familiar with recent presentations to investors.

The company has told investors to expect ad revenue to surge to $11 billion in 2027, $25 billion in 2028 and $53 billion by 2029, based ‌on ​the assumption that OpenAI’s products ⁠will reach 2.75 billion ⁠weekly users by 2030, the report added.

OpenAI did not immediately respond to a Reuters request for comment on the Axios report.

(Reporting by Deborah Sophia in Bengaluru; Editing by ​Vijay Kishore)