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FTC order directing Intuit to stop deceptive TurboTax ads thrown out by US court

By Thomson Reuters Mar 20, 2026 | 3:49 PM

By Jonathan Stempel

March 20 (Reuters) – A U.S. appeals court on Friday threw out a Federal Trade Commission order barring TurboTax maker Intuit ​from advertising its popular tax preparation software ‌as “free” when many taxpayers are ineligible.

In a 3-0 decision, the 5th U.S. Circuit Court of Appeals in New Orleans said it violated the constitutional separation of powers for an ‌FTC ​administrative law judge to decide ⁠a deceptive advertising claim.

Intuit ⁠had been appealing a January 2024 FTC order, which followed an earlier ruling from an administrative law judge, barring it from marketing any ​service as free unless it was free to everyone, or the company clearly disclosed what percentage ⁠of taxpayers qualified.

The FTC said ⁠Intuit deceived consumers during six years ​of marketing into believing all TurboTax products were free, ​with some ads saying TurboTax was “free, free, ‌free, free.”  It called the character of the Mountain View, California-based company’s violations “egregious.”

Intuit had advertised its TurboTax Free Edition across a variety of media, but ⁠usually said the product was free only for taxpayers with “simple” returns.

Circuit Judge Edith Jones wrote for the appeals court that ⁠the FTC ‌case belonged in federal court, where ⁠the agency may face a higher ​burden ‌of proof.

She cited a 2024 U.S. ​Supreme Court ⁠decision curbing the Securities and Exchange Commission’s use of in-house judges to enforce laws.

Neither the FTC nor Intuit immediately responded to requests for comment.

(Reporting by Jonathan Stempel in New York; Editing by Mark Porter and ​Diane Craft)