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JPMorgan creates star athletes council for new wealth management service

By Thomson Reuters Mar 18, 2026 | 11:37 AM

NEW YORK, March 18 (Reuters) – JPMorgan Chase & Co has announced the creation of a ​council with star athletes ‌to launch a new financial advisory service within wealth management.

The chair of the council is Dwyane Wade, three-time ‌NBA ​champion. Members include ⁠Sue Bird, five-time ⁠basketball Olympic gold medalist, Tom Brady, seven-time Super Bowl champion, and FIFA World Cup champions ​Alex Morgan and Megan Rapinoe.

JPMorgan follows Wall Street rivals ⁠including Morgan Stanley ⁠and Goldman Sachs, which ​have long-established businesses serving athletes and ​entertainers.

Kristin Lemkau, CEO of J.P. ‌Morgan Wealth Management, said in a statement the bank is launching its program to manage ⁠athletes’ financial lives through retirement, adding that athletic careers can be short and ⁠retirement ‌unexpected.

Financial education is critical ⁠for this group, the ​bank ‌said. Most professional athletes ​retire before ⁠35 and about one in six NFL players declares bankruptcy within 12 years of retiring.

(Reporting by Tatiana Bautzer; Editing by ​David Gregorio)